Well, now it's clear why they invited the Biebs to come. Vicky's Secret has decided that they'd like to launch a line of bras and undies aimed at the middle school crowd. Y'know, the girls trying to attract Bieber's attention. OK, actually, VS says they are aiming their marketing dollars at high school girls. (But if they catch some middle schoolers in their nets, so be it, right?) I'm sure Biebs signed on, because he's tired of getting hit on stage with cotton full-coverage panties printed with the days of the week on them.
Victoria's Secret can say all they want about how they're trying to get these products out to 16-year-olds, but I'm not buying it. And even if they were, from what I've seen, this crap isn't even appropriate for a 30-year-old.
Of course, I think the middle schoolers would like more choices than rainbows and My Little Ponies, but this is the same company that enjoys branding our daughter's slouchy sweatpants with the PINK logo across their asses. Why am I not reassured that their bras and panties for young girls are going to be any better than this shit?
Oh I know what's better: a lace trimmed thong with the words "Call Me" emblazoned across her cooch. Are you fucking kidding me?? For my kid? Sorry, kid. Looks like it's cotton grannies with unicorns and snowflakes for you still.
As much as I'd like to, I really can't blame Victoria's Secret though. That's just what they do. They're in the business to make money and find more and more consumers for their cheeksters and thongs - even if their new consumers barely have enough cheeks yet to fill them. I blame the parents of the young girls who are buying this shit. Where are the parents when these girls are buying "Wild" panties? Updating their Facebook status? ("Shopping for some new undies for Ahlyssah. Cheetah print thong or zebra cheeksters. Decisions, decisions! She's growing up so fast!") Or are the moms getting a matching pair too? ("Call Me" for Kassidee and "Wild" for Mommy.)
WTF, young ladies?? No self-respecting young woman should have "I Dare You" on her ass. (Or is that the front? Who can tell??) What exactly are you daring us to do? What about "Too Hot" on her crotch? That sounds like a medical condition you should get checked out, because it's definitely not the amount of material in those panties that's making you hot.
I could rant and rave all day long about this, but instead, I'll let Baby Sideburns do the talking for me, she sums up my feelings perfectly:
I am so tired of manufacturers making products that make my daughter look like a skank. Why do parents keep buying this stuff? It is hard enough raising a daughter in this world without hooker heels for elementary school girls and padded bras for middle schoolers and thongs that say "Feeling Lucky" for high schoolers. We don't do it to our sons. There isn't a marble sack we can buy for him that says "Text Me" or boxer briefs that say "Up For Fun."
Ugh. These manufacturers get bolder every year. By the time Adolpha is in high school, I'm guessing Victoria's Secret will have panties that say, "Poke Me."