Elf on the Shelf Birthday Elf

Source: Barnes & Noble

The apocalypse is coming! Take shelter! You've been warned!

The people who make that little bastard The Elf on the Shelf are at it again. They've got a new product: a Birthday Elf.

Yup. Now Santa's elves will fly down from the North Pole (wearing a cupcake around his belly for some reason) and help your child celebrate his/her birthday.